1 million views. 0 shoe sales.Getting a million views feels great until you check your bank account and realise nobody bought your product. In this episode, Edna (The Shoemaker Girl) explains exactly…
You are praying for a viral video. If 1,000 people tried to buy from you today, your business would collapse.It takes you two days to answer a DM. Your payment link is confusing. The customer gets…
If your target audience is "everybody," your actual audience is nobody.In this short segment, Eric Kumah explains why marketing to "business owners" or "people who eat" is a lazy strategy that burns…
You think your biggest problem is that nobody knows who you are. You are wrong. Your biggest problem is that if a thousand people tried to buy from you today, your business would collapse.In this…
Unpolished content often outperforms polished content because authenticity and rigor build trust faster than production value. Maame was diagnosed with prediabetes and decided to film herself testing…
Eric Kumah is a marketing leader with over fifteen years of experience helping some of the world’s biggest consumer goods brands grow across multiple countries. In this conversation, he breaks down…
Having a large following does not guarantee income. Jessica Herritchca has over 215,000 TikTok followers and a single video past 2 million views, and she says plainly that popularity is not a…
How do you build a personal brand in Ghana that actually converts into money?Edward Asare has been posting consistently online since 2016. He has built personal brands for SMEs and individuals across…
Kweku Agyemang submitted his work for a job. They asked for a quotation. He sent one in. He did not get the job.When he dug into why, the answer surprised him. The client did not think the work he…
What does it take to build a marketing business that nobody in Ghana has seen before? Ubong Udofia started with a juice bar in university that died because of poor visibility. That failure sent him on…
