Stop Marketing To "Everybody." It Is Making You Broke.

If your target audience is "everybody," your actual audience is nobody.In this short segment, Eric Kumah explains why marketing to "business owners" or "people who eat" is a lazy strategy that burns your cash. Specificity is the only thing that makes people buy. When your message is built for everyone, it connects with no one.Stop wasting money on broad campaigns that do not convert.