• How Influencers Actually Get Paid In Ghana (It Is Not What You Think)

Having a large following does not guarantee income. Jessica Herritchca has over 215,000 TikTok followers and a single video past 2 million views, and she says plainly that popularity is not a financial breakthrough.For her first paid gig in content creation, Jessica received banku as payment, and only on the days the business decided she was working. Years later, her biggest paid opportunities came from a much smaller Instagram page, one she nearlydeleted twice, not from the TikTok following most people would assume was her strongest asset.In this episode of Likes Don't Pay Bills, Jessica explains why she quit content creation altogether at one point, how influencer marketing actually works from the creator's side, and what she now tells brands before agreeing to work withthem. If you are building an audience, or your business works with influencers, this conversation answers the question most people are afraid to ask directly: does any of this actually pay?