Rich Work: Attract Premium Clients And Build Wealth Through Premium Positioning

Active· last episode 15 days ago

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~24 min episodes

About Rich Work: Attract Premium Clients And Build Wealth Through Premium Positioning

Welcome to Rich Work, the podcast for established women entrepreneurs who know they should be charging more, but haven't cracked the code on premium positioning yet. I'm Rachel Pearson, a Global Brand & Business Strategist who spent 15 years building luxury brands like De Beers and launching an airline during a pandemic. Now I help women scale to consistent 5 and multi-6 figure months without the constant proving or over-delivering. Every week, I break down how luxury brands create desire (think: Chanel, Hermès) and how to apply those principles to your business. You'll get premium positioning strategy, high-ticket business moves, and the identity shifts that actually let you hold the wealth you're building. This is for women ready to attract clients who pay in full, build the life (the retreats, the calm mornings, the legacy work), and stop following someone else's playbook. If you're done playing small, you're in the right place. Connect with me on Instagram @rachelpearson.co. Ready to rewrite the rules?

Language: English
Type: podcast

Episodes(23)

1
22. How To Build A Network That Sends You Premium Clients (Without You Ever Asking)
16 Jul25m
2
21. I Sold 25% of My Event Before Announcing a Single Speaker | Designing Brand Experience Events
16 Jul32m
3
20. I Lost 40 Followers With Just ONE Post (The Fear of Being Seen & Visibility Blocks)
16 Jul25m
4
19. Premium Clients Are Done With Perfect. What's Happening In Luxury Branding Right Now
16 Jul23m
5
18. This Is the High Ticket Business Mistake I See Most After 15 Years in Luxury Brand Strategy
16 Jul24m
6
17. This Is What Turns 'Good' Content Into Content That Converts Premium Clients
16 Jul29m
7
16. The Uncomfortable Talk About Outgrowing Your Business: Why I Stopped Saying "High Ticket" For A Year
4 Jun24m
8
15. What Chanel Knew About Differentiation Business Strategy That Most People Are Still Getting Wrong
28 May24m

+15 more — listen on the platforms above

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About Rich Work: Attract Premium Clients And Build Wealth Through Premium Positioning

Language: English
Type: podcast

Episodes(23)

22. How To Build A Network That Sends You Premium Clients (Without You Ever Asking)

16 Jul25m

21. I Sold 25% of My Event Before Announcing a Single Speaker | Designing Brand Experience Events

16 Jul32m

20. I Lost 40 Followers With Just ONE Post (The Fear of Being Seen & Visibility Blocks)

16 Jul25m

19. Premium Clients Are Done With Perfect. What's Happening In Luxury Branding Right Now

16 Jul23m

18. This Is the High Ticket Business Mistake I See Most After 15 Years in Luxury Brand Strategy

16 Jul24m

17. This Is What Turns 'Good' Content Into Content That Converts Premium Clients

16 Jul29m

16. The Uncomfortable Talk About Outgrowing Your Business: Why I Stopped Saying "High Ticket" For A Year

4 Jun24m

15. What Chanel Knew About Differentiation Business Strategy That Most People Are Still Getting Wrong

28 May24m

+15 more — listen on the platforms above