The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

Marketing keeps changing. But good marketing? Not so much. Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms change. We talk about what still wins, and one crucial skill you still need today. In this episode:00:00 Why good marketing was never supposed to be easy03:30 The fundamentals that still matter07:15 Why changing user behavior is so hard15:39 What “direct traffic” is hiding16:15 When your marketing data is too good to be true18:51 What still matters in the age of AI20:09 Skepticism for…22:47 How Growclass investigates direct traffic and dark social Connect with Sarah Stockdale: https://www.linkedin.com/in/sarahstockdale/ Check out Growclass: http://growclass.co  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com