A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable. Timestamps00:00 — Why the hardest ideas end up being the most valuable01:31 — Wistia’s sustainable approach building its podcast06:38 — Let the audience choose the format10:19 — Marketing in a zero-click world14:02 — Massive opportunities in untrackable marketing16:36 — How to pitch bold ideas to leadership20:42 — Where Chris would invest if he were starting from scratch28:19 — Brand search as a leading marketing indicator31:05 — How marketers can manage up more effectively Connect with Chris Savage: https://www.linkedin.com/in/cjsavage/ Check out Talking Too Loud: https://wistia.com/series/talking-too-loud  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com