The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)

Rand Fishkin (my co-author!)  is back on the show for a special episode about our new book, Zero Click Marketing. We talk about what surprised us while recording the audiobook, and some of the Zero Click Marketing ideas that marketers have pushed back on the most. We get especially fired up about attribution and post-purchase surveys and taking stronger positions in your content. Plus, learn how an expert like Rand is learning an entirely new kind of marketing as he builds his gaming company, Snack Bar Studios. In this episode:00:00 — Why useful advice requires taking a position03:55 — AI, gatekeeping, and the freedom to build things yourself08:26 — Why Rand is deliberately making his content weirder and more human12:00 — What marketers understand — and resist — about Zero-Click Marketing14:24 — The problem with “How did you hear about us?”18:50 — A surprise cameo20:12 — Why free-text attribution surveys don't solve the problem25:28 — The question to ask customers instead30:09 — The opportunity cost of asking a bad question31:23 — How Rand learned to market an indie video game from scratch38:37 — Please buy our book. Or don't. We're very good at this. Buy our book, “Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web,” at zeroclickmarketing.co/book or on Amazon! Connect with Rand Fishkin: https://www.linkedin.com/in/randfishkin/?isSelfProfile=false Check out SparkToro: https://sparktoro.com/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com