Why You're Losing to AI and How to Fix It (with Wil Reynolds)

Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may matter more than “taste,” and how AI search is making it harder for brands to simply optimize their way into credibility. Wil also explains why he’d rather measure human trust than algorithmic visibility, how an intern exposed gaps in his own 25+ years of SEO experience, and why this moment in AI has rekindled the way he wants to build Seer Interactive. Chapters00:00 — Human trust vs. algorithmic proxies03:14 — Spotting AI slop on LinkedIn06:23 — The upside of competition in AI08:15 — AI, creativity, and owning your work25:49 — Taste vs. accountability in an AI world27:58 — AI search is forcing brands to bring receipts34:21 — Why SEO and AI visibility aren’t the same38:42 — Measuring human trust instead of algorithmic traffic46:29 — Hiring for a world that’s changing again Connect with Wil Reynolds: https://www.linkedin.com/in/wilreynolds/ Check out Seer Interactive: https://www.seerinteractive.com/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com