As Content Gets Cheap, Credibility Gets Expensive

It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions.  Chapters00:00 — It has never been easier to create mediocre content00:45 — How the creator economy has grown up02:14 — As content gets cheaper, credibility gets more valuable03:15 — Why creator marketing *is* Zero Click Marketing04:08 — The prerequisite: authority with the right audience05:01 — #1: Message transfer06:24 — #2: Audience saturation08:02 — #3: Asset value10:01 — What the creator economy rewards now Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com