The Most Human Marketing Channel Left (with Erica Bonser)

As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results. Chapters00:00 — Why podcasting feels distinctly human in the AI era00:41 — What fitness brands teach us about identity and marketing09:53 — Starting a podcast makes you a better communicator11:34 — What should a podcast actually accomplish?15:45 — Defining success and overcoming the “podcast graveyard”19:10 — Why Erica isn’t worried about business outcomes yet22:12 — The reality of sustaining a podcast23:47 — Erica’s podcasting cheat sheet for 2026 Connect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/ Check out Fan Club Brands: https://fanclubbrands.co/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com