Podcast Episode
Know Your BATNA

About this episode
What is your best alternative if the deal in front of you falls through?
In this episode of The Unknown Knowns, Dr Angela Lewis explores BATNA, or Best Alternative to a Negotiated Agreement. This negotiation concept offers a useful framework for decision-making far beyond the negotiating table.
Using stories ranging from a heavily discounted necklace in a Pakistani souq to job offers, university choices and organisational decisions, Angela examines how anchoring, sunk costs, loss aversion and status quo bias can distort our judgement.
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