Podcast Episode

Know Your BATNA

The Unknown Knowns··22 September 2026·21 min

About this episode

What is your best alternative if the deal in front of you falls through? In this episode of The Unknown Knowns, Dr Angela Lewis explores BATNA, or Best Alternative to a Negotiated Agreement. This negotiation concept offers a useful framework for decision-making far beyond the negotiating table. Using stories ranging from a heavily discounted necklace in a Pakistani souq to job offers, university choices and organisational decisions, Angela examines how anchoring, sunk costs, loss aversion and status quo bias can distort our judgement. Join the Sibylline Media mailing list: https://mailchi.mp/sibylline.co.uk/podcastsignupInstagram: https://www.instagram.com/sibyllineltd/?hl=enLinkedIn: https://www.linkedin.com/company/sibylline-ltd/YouTube: https://www.youtube.com/@sibyllineTVSibylline website: https://www.sibylline.co.uk