In this episode, we talk about what happens when your marketing starts working and a new problem shows up. We break down how to think about customer acquisition costs, why landing the right clients…
In this episode, we share a collection of small marketing ideas that can make a big difference over time. We talk about improving Typeform conversions with better question order, testing LinkedIn…
In this episode, we share a handful of marketing and business ideas we've been thinking about this week. We talk about why service businesses should improve their client list before hiring more…
In this episode, we share the LinkedIn growth playbook we're using right now. We compare what's working today with the tactics that helped us grow quickly in the past, then score each idea to figure…
In this episode, we break down a few marketing ideas we're putting into practice. We cover ways to improve content across different platforms, create a stronger system for repurposing emails, and…
In this video, we break down the results from a product launch we just wrapped up and walk through what actually worked. We talk about how we built the waitlist, why one expiring bonus doubled sales…
In this video, we sit down and build a product from scratch while recording the process. We talk through why we’re focused on Substack, how we shape the offer, and what actually needs to be included…
In this video, we talk through what’s working right now in content and offers. We walk through how to use trending topics to get more eyes on your posts and how to turn one idea into multiple pieces…
In this episode, Matthew and Daniel explore what is working right now across founder led growth, social distribution, and newsletter monetization. They talk about viral giveaway mechanics on X, why…
In this episode, Matthew and Daniel break down practical marketing ideas around content systems, AI workflows, email funnels, and newsletter growth. They talk about using a dedicated content day,…
