AI search doesn't work like Google and your content strategy probably hasn't caught up.When someone searches Google, they type a broad keyword and filter through the results themselves. When someone…
Most GEO/AEO advice assumes you're already a known brand. Here's how we'd approach GEO/AEO if you're not.Redline Capital is a business funding company that came to us after running mostly outbound.…
In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming…
In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it in the right direction.We ask the question, is this…
After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn…
We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer that was managing the account didn't feel like…
We're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one of the series where we explain why we're ready to…
In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like…
We're trying something new. Many of our clients have really interesting backgrounds and stories, so we decided to interview them. In this podcast, we interview the Vocal Video team to learn where they…
There are many people that don't know how to calculate the ROI of SEO. In particular, they don't understand a key principle of SEO's ROI: it gets better as time passes. Why? Because unlike paid…
