"Something That Stays In Your Head" - Sandra Stichauner on the award winning NDA campaign

Sandra Stichauner is Chief Marketing Officer at the Austrian National Tourist Organisation, leading global marketing across more than 30 international markets. With over 15 years of experience in brand and tourism marketing, she stands for modern brand leadership at the intersection of strategy, creativity, and growth.Previously, she held senior marketing roles at BIPA and Austrian Wine Marketing Board, where she drove brand positioning and transformation in highly competitive markets. Her focus lies on bold leadership, international growth, and building impactful brands that combine creative innovation with measurable performance.About the FRICTION RELOADED podcast and your host:I’m Florian Schleicher, a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report and its four subchapters.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES.