"Unmistakably Human" - David Dittrich on Meaningful Friction in Marketing

David Dittrich has over two decades of experience at the intersection of music, technology, and marketing. Currently Head of Marketing at Hitradio Ö3 – Austria's leading radio station – he has previously led artist marketing at Universal Music, headed the festival brand LIDO SOUNDS, and built campaigns that earned a CCA Venus Award, Austria's premier advertising prize.He has managed teams, multimillion-euro budgets, and large-scale events with up to 20,000 attendees. His work sits where cultural instinct meets commercial strategy – and today he's here to talk about exactly that.About the FRICTION RELOADED podcast and your host:I’m Florian Schleicher, a marketing strategist. This podcast focusses on my FRICTION RELOADED marketing trend report and its four subchapters.If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability.And if you are looking for some inspiration on your brands marketing strategy, let me know. That’s what I do with my marketing studio FUTURESTRATEGIES.