This week, media measurement shifts from loose EMV and dashboard proxies toward explicit models of mention quality, algorithmic prediction, rumor visibility, and playback experience. Covers 2026-09-02…
From 100 million tweets to Chinese video-platform popularity metrics, this episode follows how measurement breaks when disclosure, data access, and algorithms stay opaque. Covers 2026-08-26 to…
Federated social marketing attribution and the Dutch Twi-XL infrastructure frame a week focused on private, comparable cross-media signals and credibility beyond clicks. Covers 2026-08-12 to…
Media measurement looks less settled when likes become donations, livestream cues move sales, and audiences judge AI-generated search results against AI-labeled news. Covers 2026-08-05 to 2026-08-12;…
As qualified items dropped to 124 while query hits rose to 3,947, the strongest thread was whether media metrics can prove validity across platforms, algorithms, and audience journeys. Covers…
This week shifts from likes and reposts to whether media metrics can prove reliability, usefulness, audience fit, and downstream consequences. Covers 2026-07-22 to 2026-07-29; 5 free papers from 40…
New work on TikTok experiments, AI-assisted production, social contagion, and news trust shows measurement shifting from reach counts toward causal, auditable claims. Covers 2026-07-15 to 2026-07-22;…
With 134 qualified items and social media leading the theme list, the episode follows attempts to turn WeChat diffusion, influencer ROI, hate classification, and biometric engagement into defensible…
This week moves from counting exposure to checking whether TikTok algorithms, media diets, and streaming instruments can predict or improve real-world outcomes. Covers 2026-07-01 to 2026-07-08; 5 free…
Media measurement shifts from counting exposure to stress-testing TRP credibility, self-report gaps, algorithmic curation, and the lenses used to track attention at scale. Covers 2026-06-24 to…