Podcast Episode
96% Undisclosed Sponsored Tweets + Opaque Popularity Metrics

About this episode
From 100 million tweets to Chinese video-platform popularity metrics, this episode follows how measurement breaks when disclosure, data access, and algorithms stay opaque.
Covers 2026-08-26 to 2026-09-02; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-08-26 – 2026-09-02.
Top papers
Quantifying the Nondisclosure of Influencer Advertising on Social Media
Radical populist parties receive greater audience support on social media: a cross-platform monitoring of digital campaigning for the 2024 European Parliament election
LEGAL AND ETHICAL REGULATION OF DIGITAL ADVERTISING AND PR COMMUNICATIONS IN THE MEDIA ENVIRONMENT: TRANSPARENCY, RESPONSIBILITY AND AUDIENCE PROTECTION
Datificación social y auditabilidad informacional: aplicación exploratoria al caso brasileño
From Popularity to Governance: Media Discourse on Television Platforms
Themes: social media, digital media, digital marketing, elementary education, consumer behavior, media framing, mental health, political communication
Methods: survey, quantitative, qualitative, cross-sectional, content analysis, quasi-experimental
Premium NewsPremium also covers 10 related news stories, including measured.com — How to Measure TV and CTV Incrementality: 2026 Methods ..., news.broadcastmediaafrica.com — BMA Unveils Survey To Transform Advertising And Audience Measurement Across Africa - Broadcast Media Africa, and digiday.com — ANA continues attempt to standardize RMN measurement.
Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.
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