Can MQI replace EMV? Plus: LLMs predicting reactions

This week, media measurement shifts from loose EMV and dashboard proxies toward explicit models of mention quality, algorithmic prediction, rumor visibility, and playback experience. Covers 2026-09-02 to 2026-09-09; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-02 – 2026-09-09. Top papers Replacing Undefined Earned Media Value Metrics with a Rigorous Mention Quality and Impact (MQI) and Mention Earned Media Value (mEMV) Framework Persona-prompted LLM agents achieve modest but genuine prediction of human social media reactions Algorithmic deception: a scoping review of mass communication research on algorithmic dissemination of mis- and disinformation, propaganda, fake news, and conspiracy theories Feature Based Survey on Fake News Detection: Statistical and Semantic Multimodal Graph Neural Networks and Evolutionary Knowledge Fusion for Secure and Explainable Governance in Intelligent IoT Interactive Media Systems. Themes: social media, student engagement, consumer behavior, adolescents, digital media, brand awareness, mental health, digital marketing Methods: survey, qualitative, quantitative, case-study, descriptive, content analysis Premium NewsPremium also covers 10 related news stories, including p2pi.com — ANA Releases Framework for Retail Media Measurement Standardization, measured.com — How to Measure TV and CTV Incrementality: 2026 Methods ..., and medianama.com — India's TV ratings policy brings connected TV into measurement. Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.