DUKWAM - In as little as...

"In as little as..."Four words doing an enormous amount of heavy lifting.This week Jon and Dan go after the sneakiest phrase in advertising. An engineer could be with you in as little as 20 minutes. Could be. In as little as. Which technically means anything from 20 minutes to the heat death of the universe, and they've said nothing wrong.Holidays from as little as £99, which turns out to be a Tuesday in February, one way, no bag, no seat, and you're leaving from an airport nowhere near the city it claims to serve.It's not a lie. That's the annoying part. It's just a number they've found once, waved at you, and legally attached the word "little" to.