Trust Your Employees — Just Not Always With Your Marketing.

In this episode, Cyndee breaks down what happens when employees become a business's unofficial marketing team — for better or worse — and the seven questions every business owner needs to answer before that happens.In this episode:Two real (anonymized) client stories: a jewelry store manager's off-hours TikTok comment that triggered a public backlash, and a multi-generational family business now incentivizing employee follower growth with no guardrails in placeHeadline cases: a Memphis furniture employee fired for viral rap videos; a longtime Waffle House employee fired after a viral song about the chainWhy trust isn't the same as training — and why most businesses would never skip training for other high-stakes rolesThe real metric that matters: not views or followers, but customers who show up because of what they sawThe seven essential questions to answer before an employee becomes part of your marketingSix low-risk things employees can do to build real, compounding trust — without ever going viralHow this fits into PR Shield's five-step Reputation Readiness Path: Anticipate, Fortify, Monitor, Respond, RecoverResources mentioned:Free Employee Social Media Guardrails Template — inside the PR Shield Skool communityUpcoming webinar expanding on this topic — join the Skool community for detailsSubscribe and leave a review — it helps more business owners find these conversations before they need them.