Traffic Isn't the Problem: Why Conversion Is Costing You Non-Insurance Patients

Naren Arulrajah, Founder and CEO of Ekwa Marketing, joins host Don Adeesha to argue that most dental practices don't have a traffic problem; they have a conversion problem. From the real cost of an unbooked new patient call to why the popular "Book Now" button is quietly losing practice patients, this episode breaks down the exact benchmarks of a 70% booking rate and a 95% call answer rate that determine whether marketing dollars are actually turning into non-insurance patients. Book a complimentary Practice Growth Audit with Ekwa. Most dental practices are losing patients online without knowing it. You walk away with a comprehensive online analysis report tailored to your practice, market, and competition. Claim Your Complimentary Practice Growth Audit If you want to improve how your team presents treatment and communicates value to patients, book a complimentary Practice Breakthrough Session with Gary Takacs, one conversation, and a personalized action plan. One conversation with Gary has helped practices recover thousands of dollars in unscheduled treatment costs. Book Your Complimentary Practice Breakthrough Session