One Practice, Two Patient Mindsets: Marketing to PPO and Fee-for-Service Patients

Naren Arulrajah, CEO of Ekwa Marketing and co-host of Less Insurance Dependence, joins host Angie to explain why marketing to PPO and fee-for-service patients as one audience quietly undercuts both. From the real cost of a stagnant PPO reimbursement to a client's journey from $700,000 working four days a week to $1.3 million working three days a week, this episode breaks down how mindset, not insurance status, shapes patient trust, phone conversion, and long-term practice growth. Book a complimentary Practice Growth Audit with Ekwa. Most dental practices are losing patients online without knowing it. You walk away with a comprehensive online analysis report tailored to your practice, market, and competition. Claim Your Complimentary Practice Growth Audit If you want to improve how your team presents treatment and communicates value to patients, book a complimentary Practice Breakthrough Session with Gary Takacs, one conversation, and a personalized action plan. One conversation with Gary has helped practices recover thousands of dollars in unscheduled treatment costs. Book Your Complimentary Practice Breakthrough Session