"By definition, most marketing automation platforms are creating silos, not breaking them down. They're in the business of creating copies of data." — Peter Peter Oleson spent years inside the…
Stephanie Griffith has experience in retention and lifecycle marketing across brand, agency, and platform roles, making her a rare, credible voice on RCS business messaging. In this episode, she sits…
"There is a version of AI adoption where efficiency just becomes a euphemism for doing more with less: you automate 30% of somebody's work, immediately fill that capacity with more work, and just move…
I was the one in the hot seat this time. Bloomreach's Divya Mulanjur flipped the mic on me...Connect & SubscribeSubscribe to Making Sense of Martech wherever you get your podcasts. Follow us on…
"AI-powered is one thing, but I feel like we're seeing this renewed focus on human-powered. Buying the tool is just a tiny little part of that journey, making the most of it, getting it implemented;…
We're going down the rabbit hole together again in this week's second Breakdown essay episode. Be sure to listen to part 1 first here.Greek mythology meets the Hunger Games. Borrowed wings, borrowed…
"You're on the receiving end of a coordinated PR campaign." - Jonathan80% CSAT wins trophies. That's a problem.What does it actually take to win an industry award worth winning? Jonathan Harrop has…
We're going down the rabbit hole together in this week's first The Breakdown episode, part 1. Part 2 will be out shortly. We'll be back to regularly scheduled programming next week with a great…
"MCP adoption is outpacing security, and we're waiting until something really big gets broken to even address it. We've seen this movie before." — Israa MCP security risks are moving faster than the…
"People respond to people. It's worked really well for PostHog to lean into the personalities of the people who build the company. We're being authentic, we're being honest, being unfiltered. And I…
