This week, Harley and Big Lynch autopsy the quietest deletion in sandwich history. For decades, Subway carved a trough into the top of the bread and cradled your sandwich inside it. Then, around 2000,…
This week, Harley and Big Lynch are joined by Chef Atari for the tale of two dogs, a line taken from Taco Bell's own Supreme Court brief. In 1996, Michigan creators Tom Rinks and Joe Shields pitched…
This week, Harley and Big Lynch autopsy Fiji Water: the square bottle that won the status-water war of the 2000s and then watched the culture move on. The boys trace it from Canadian millionaire David…
This week, Harley and Big Lynch autopsy the strangest coup in restaurant history. In 2014, hedge fund Starboard Value published a 294-slide deck roasting Olive Garden: 700 million breadsticks a year…
This week, Harley and Big Lynch are joined by Chef Atari to autopsy the most litigated crust in history. In 1987, Brooklyn cheesemaker Anthony "The Big Cheese" Mongiello patented stuffing the crust of…
This week, Harley and Big Lynch go deep on stomach share and the Bliss Point. Lynch breaks down how a Harvard psychophysicist fixing army rations discovered the curve that maps exactly what tastes…
This week, Harley and Big Lynch autopsy SoBe, the ghost brand nobody officially killed. The boys trace it from John Bello, Tom Schwam, and Kevin McGovern launching the South Beach Beverage Company in…
This week, Harley and Big Lynch go deep on the McPizza: McDonald's decade-long war to win dinner from Pizza Hut. The boys trace it from the 1985 pizza-pocket prototype to the 145 pepperoni taste…
This week, Harley and Big Lynch autopsy Sizzler: the California steakhouse that sold a 99-cent steak dinner in 1958, grew to 733 restaurants, then invented an all-you-can-eat buffet court that…
Harley is back from the UK and has opinions on KSI vs. Joe Fournier as well as Wings vs. Boogie boxing matches. Harley and Big Lynch breakdown why a recent Gatorade Fit commercial is getting so much…
