Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami. Isa shares how organic collaborations and proactive community management on Instagram and TikTok drive…
Jenny Li Fowler chats with Joel Renner, VP of Partnerships at MeetYourClass. Joel shares how higher education communicators can establish a campus storytelling network—a human infrastructure made up…
HeyOrca Newsletter Jenny explores the evolving landscape of professional networking with Alyssa Pulford, a community strategist at HeyOrca. Alyssa details her multifaceted role, which includes…
Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which…
Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform’s evolution…
In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic,…
Higher ed professionals have more conference options than ever before—but with limited budgets, packed calendars, and countless acronyms to navigate, how do you know which events are actually worth…
On this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Aubrey Ugorowski, communications specialist for the Department of Materials Science and…
Jenny Li Fowler sits down with Erica Colaianne, Director of Content Strategy and Audience Development at the University of Michigan, and Kellen Manning, Director of Digital and Social Media Content at…
This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a…
