Most common trust signals aren't working the way people think they are. Casey Hill, CMO at DoWhatWorks has tested social proof across thousands of B2B SaaS brands. UserEvidence surveyed 800+ buyers,…
Most customer awards programs peak at the trophy moment, and then everyone moves on to the next thing. Kevin Lau, Customer Marketing leader and prominent voice in the space, doesn’t do that. His most…
Getting customers to show up to a virtual CAB is the easy part. Getting them to actually engage? That's where most teams lose the room. Irene Yam, author of Build a World-Class Customer Advisory Board…
Revenue attribution? For a customer evidence program? It can’t exist… right? Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, put on her data analyst hat and cracked…
What if the best reference call is the one you never have to schedule? Cache Walker, Director of Customer Marketing at Trellix, has been asking that question (and building the answer). In this…
Product data + customer quotes. It's the foolproof formula that's helped Transcend change the customer storytelling game. In this episode, guest host Alex Eaton (Director of Product Marketing at…
The right customer stories have the power to build trust and even accelerate deals. But we all know that chasing massive logos and begging for a case study isn't always the most efficient way to get…
Hot off the heels of Shopify’s leaked AI manifesto, most every marketing leader should be wondering the same thing this week: are we using AI well enough? In this episode of The Proof Point, Dave…
