The Power of Community and Authentic Marketing in the Age of AIIn this episode, Lifesight's Joie Roberts hosts Nicole Harvey, a marketing builder and community expert, to explore how brands can…
What does incrementality actually mean, and why does advertising measurement go wrong so often? In this episode of Humans of Measurement, Lifesight CPO Rajeev Nair sits down with Kenneth Wilbur,…
Lifesight's Podcast Host, Joie Roberts sits down with Lara Schmoisman, founder and CEO of The Darl, to unpack why marketing so often gets blamed when growth stalls. Lara makes a strong case for…
In this episode of The Profit and Proof Podcast, Lifesight Marketing Director, Joie Roberts hosts Scott Davidson, a finance and go-to-market systems expert, to explore how marketers can better align…
In this episode of Humans of Measurement, Rajeev Nair hosts Professor Ron Berman to explore the evolving landscape of marketing science, measurement practices, experimentation, and the role of AI.…
In this insightful interview, host Joie Roberts from Lifesight sits with Mark Friedman as he shares his expertise on performance marketing, emphasizing the importance of starting with the P&L,…
In this episode, Rajeev Nair Co-Founder and CPO at Lifesight, engages with Professor Koen Pauwels to explore the evolving landscape of marketing measurement, the role of AI, and the importance of…
What happens when marketing and sales stop operating in separate worlds and start working toward the same outcome?In this episode of The Profit and Proof Podcast, Tony Wiedenski, Founder of Rev Up…
In this episode of The Profit and Proof Podcast, host Joie Roberts and Lifesight Co-Founder Rohit Maheswaran discuss the critical gaps in modern marketing measurement. They explore the disconnect…
SummaryIn this episode, Niket Shah, co-founder of Acceler8 Labs, sits down with Joie Roberts and shares insights on how AI, platform shifts, and tighter budgets are reshaping growth strategies for…
