The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your…
You can be profitable on paper and still broke in the bank, and if that paradox has ever left you staring at your financials wondering where the money actually went, this episode is for you. In this…
In this solo episode of Grow Your Wellth, I walk you through the four models of PR support and how to know which one actually fits where your brand is right now, because the wrong fit doesn't just…
You've done the labs, your doctor says everything looks normal, and yet you still don't feel like yourself. What if normal was never the goal? In this episode of Grow Your Wellth, I sit down with Dr.…
In this episode of Grow Your Wellth, I explore the real value of free publicity and why so many brands miss out on its full potential. I’ll walk you through the most common mistakes I see brands make…
Everyone's chasing the next viral moment, but the marketing channel that actually converts has been sitting in your customers' inboxes the whole time. In this episode of Grow Your Wellth, I sit down…
After 18 years in PR, I can usually tell within about five minutes whether a brand is going to knock it out of the park or struggle to land a single placement in the media. It's not a magic gift. It's…
In a world where every founder is told to pour money into paid ads and list on Amazon to survive, Kate Assaraf built a seven-figure hair care bra nd by doing neither. In this episode of Grow Your…
You've been told to get big first and land the press later. But what if the brand with 1,200 followers is actually more ready for national media than the one with 100,000? In this solo episode of Grow…
We're taught to treat burnout as a personal failing, something a yoga app or a spa gift card can fix. But what if the exhaustion so many high performers feel isn't a self-care problem at all, but a…
