Libsyn description When Coro moved from direct sales to a channel model, Heather Harlows and Stuart Letzteneiser inherited a tech stack built for a business that no longer existed. The quoting,…
Bryn Adler, Senior Director of Marketing at Emburse, set out to replace Demandbase over one problem she couldn't get past: she no longer trusted the data. The account signals her team passed to sales…
Michael Scholz, VP of Product & Customer Marketing at commercetools, came into an analyst relations renewal as the named budget holder. His CEO and chief strategy officer had both pointed the rep his…
Jaleh Rezaei, CEO and co-founder of Mutiny, went in ready to buy an AI-native CRM. She had budget, authority, and a three-week timeline. The vendor she wanted to pick kept replying three days late,…
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Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP Josh Fosberg leads the media and publishing segment at WordPress VIP, managing a sales org that was drowning in PDFs,…
Alicia is the VP of everything post-sale at Daxko's boutique division. She inherited a 234-step manual onboarding process and an average of 17 emails per customer deal. After a 90-day internal sprint…
Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and…
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Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed…