The Fitcarma Podcast

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~50 min episodes

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About The Fitcarma Podcast

The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand. Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty. If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you.

Language: English
Type: podcast

Latest episodes(50)

1FCM231: What Survives Every Era of Fitness (With Lacey Stone)
11 Sept 202642m
There is always something fitness businesses are being told they need to do next. A new modality. A new piece of technology. A new way to personalize the workout. A new platform. A new consumer trend.…
2FCM230: How to Make Your Fitness Classes Impossible to Replace: The Two Moment Rule
30 Aug 202627m
How do you create fitness classes that members actively choose, talk about, and have a hard time replacing? For boutique fitness studio owners, stronger member retention and loyalty often start with…
3FCM229: The Fitness Industry's Biggest Blind Spot: People (With Jessica H. Maurer)
5 Aug 20261h 17m
The fitness industry has never known more about programming, performance, and optimization. So why are so many people still unconvinced that fitness is for them? In this episode, Barry and Shay sit…
4FCM 027: How to Build a Following as an Instructor with Natasha Marshall Bean
16 Jul 202652m
Its one of the things we are most concerned about as fitness instructors. Whether its at your studio or online (social media), my guest, Tash Marshall Bean, lays it all out for us. It may not surprise…
5FCM 026: Making Your Class Both Challenging and Fun with Pam Blum and Karen Glooch
16 Jul 20261h
It can be difficult to know where to draw the line between making classes fun but also challenging. The solution is not an easy answer. Everyone has a different idea of what is challenging, as well as…
6FCM 025: How to Create Your Own Class with Shay Kostabi
16 Jul 202656m
You've been teaching for a long time and have mastered the method that you teach. You feel ready to create your own class. Or, you're a studio owner looking to create a class. Where do you start? What…
7FCM 024: How to Develop Your Own Workshop with Victor Chau
16 Jul 202656m
Teaching fitness is such a fulfilling experience. It's so rewarding to watch others change physically, mentally, or emotionally in front of you. However, we have the opportunity to take it to a whole…
8FCM 023: How to Survive and Thrive in the Fitness Industry with Doris Thews
16 Jul 202643m
What does it take to go the distance, endure and succeed long term as a Fitness Professional? One word… Reputation. Learn the tips and tools that are needed to develop and maintain a solid reputation.…
9FCM 022: Top Tips on How to Pitch Your Brand to Publications with James Patrick
16 Jul 202654m
I began this episode intending to help fitness professionals similar to myself develop themselves as fitness models. With the help of my guest, fitness photographer, James Patrick, this episode became…
10FCM 021: How to Protect Your Body as a Fitness Professional with Dr. Jen Esquer
16 Jul 202642m
As fitness professionals, we often put our body through incredible lengths of wear and tear. The ugly truth, however, is that our body is our livelihood, instrument, and most important tool that is…

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